Showcasing a unique neighborhood through food experiences |
Art & Creative Direction • Photography • Branding • Digital • Print
Luis (PFT’s owner): “Hey Nico! I’d like to start a meaningful and unique experience in Fishtown, but I’m not sure what to do.
Do you have any ideas?”
Nico (Musgo): “What if you start a food tour? That way you’ll highlight the charm of the area and its culinary variety.
I will be thrilled to help you with the creative process.”
We started by taking pictures of Fishtown to capture its essence and get inspired.
Then, Musgo developed a tour “persona”, and brainstormed an informative and quick-hitting name: PFT (Philly Foodies Tours).
Design of a visual system, including a logo came next.
Then, using that system as a guide, Musgo focused on the final puzzle piece: the design and development of a user-friendly web presence to serve as potential customers’ first touchpoint with the brand and book online.
A relatable and memorable brand that reflects the PFT essence, resulting in a happy customer (and thousands of satisfied tummies).