Bocachica Real
Training champions |
Art & Creative Direction • Photography • Video • Branding • Print
Juan (Bocachica Real’s Director): “Nico! Our team is organizing the 2020 Bocachica Real Games, and I want to level-up the experience for athletes, coaches and the community in the island.”
Nico (Musgo): “I will be happy to contribute to the impact of the games for Bocachica!”
Working for them
Bocachica Real was created in 2014 as a choice for young athletes in Bocachica; an island located in the southwestern Cartagena’s region.
Facing the truth
Cartagena is a top tourist destination in Colombia, but just few people know the reality of many who live in the surrounding areas.
Lack of opportunities and corruption from local authorities and governments has deeply affected the quality of life for many and limited the choices for young population.
Giving back
The mission of Bocachica Real is to train high-performance athletes to compete in different sports around Colombia, and hopefully, in other countries, to then inspire more athletes inside the community.
High-performance training doesn’t build just physical strength, but also mental endurance and discipline.
Joining the mission
Bocachica Real was able to create its first annual championship since 2019 with the help of coaches who live in the island, and volunteers and sponsors from all over Colombia.
Musgo visited Bocachica and registered the competitive level of the athletes of all ages during the games.
Achieving goals
The result of Musgo’s design, production process, and collaboration during the games was well received and appreciated by the athletes, coaches, volunteers and Bocachica’s community.